Their focus is on great service and high performance. However, the company was facing challenges to choose an appropriate market strategy that could assist the company record high market sales from Aqualisa Quartz shower. However, in long run, we need to ensure that our distribution channel expands.
Quartz would take merely four hours and this was a great beginning of pleasance both for the client and the pipe fitter. The challenge here is that they are always skeptical about electronic showers and fear that unfamiliar products may cause unknown performance problems.
We are aiming at the premium segment of the shower market.
The company should clearly inform the clients of the concealed charges of other showers non adverting Aquavalve through the advertizements in different media like the Television. To change these attitudes, the company will need to provide "3 or 6-Month Money Back Guarantee" in case the product damages after 3 or 6 months.
Distribution" discusses the preoccupation of Director of Sales Operations of Lotus Development Corporation, John Shagoury on the decision whether to bypass the company distributor and dealers and deal directly with saleforces in order to sell the company products to large corporate users.
This will be the new Quartz that will replace the current one. Great reputation in the market. No digging is needed. If you guys have thought please post it. Aqualisa Quartz case analysis 6 pages words This is a preview content.
Value segment falls in with DIY market, where people tend to buy in large retail shops, interested mainly in inexpensive models that are easy to install and they are also strongly price sensitive. The bulky box on the wall was another job with these 1s and more significantly.
The paper analyzes the alternatives facing Shagoury in order to make effective decision on Direct vs. Secondly, even though we can convince the consumers, they might still be influenced by the plumbers in making their decisions.
Here is what Aqualisa should make: Other than that, Aqualisa will also provide add-on accessories for consumers who have bought current Quartz. On flip side, they do not need seperate heat water supply, rather heats the water by itself. Furthermore, the company was selling the product through trade shops and retailers which did not have enough time to explain and compare the features of Quartz as compared to other competing brands.
There were two major jobs sing the shower system in the U. First, premium segment is conducted of people who mainly shop in showrooms.
Please place the order on the website to get your own originally done case solution Related Case Solutions: We need to be understanding of their needs and problems. A rough analysis would point towards customers buying Mixer than power given that showroom sells lot more mixer showers and quartz sales has been brisk at showroom.
Second segment is called standard. Due to the low interest in our product from the developers and distributors we cannot consider this group as a target group in our marketing strategy.
Also publishing results comparing a typical install of competitior product and Quartz could help create further market awareness.
These products addresses the issues of lower water pressure and allowing for proper temperature control for water. Thus, they like to avoid excavation and also tend to rely on independent plumber in selecting a product.
The year before the new product was launched the net profit of the company equaled ,—. The actions to be taken sing merchandise arrangement were mentioned in the recommendation portion. Jason Jowers, a young MBA graduate was assigned the responsibility of fixing the pricing for the new product.
Simply A Better Shower is available for you on Essays Furthermore, these issues also had a cross relation with each other since, because of incorrect positioning the company set higher prices and due to higher prices the company should sold them through show rooms instead of retail and trade shops.Title: Aqualisa Quartz: Simply a Better Shower Question: Why is the Quartz shower not selling?
If you were Rawlison, which action plan you take to succeed with product sales? The Aqualisa is the company with strong reputation in the U.K. shower market, which is recognized for top quality showers, a premium brand and a great service.
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Aqualisa quartz shower, the top, state of the art product of the Aqualisa, was launched in May Aqualisa quartz case study summary. Aqualisa spent three years and 5. Aqualisa Quartz: Simply a Better Shower, Case Study ; Aqualisa Quartz is case study of Harvard business school.
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Aqualisa Quartz: Simply a Better Shower Case Analysis Aqualisa Quartz: Simply a Better Shower Case Analysis 1. Introduction Aqualisa is a UK shower manufacturer. The showers in the UK were facing two main problems: low pressure and frequent fluctuations in temperature.
Aqualisa Quartz: Simply a Better Shower Case Executive Summary Situation Aqualisa Quartz, a significantly innovative product developed by Aqualisa, in terms of both cost and quality, has been facing challenges in the market since. Aqualisa Case Analysis Nature of the Situation Aqualisa, a U.K.
shower manufacturer is having trouble selling their newly developed, technologically innovated Quartz shower product.Download